Throughout America, many of the country’s top private golf and country club communities are recapitalizing and reimagining their amenities like never before. For the most part, these investments are an ongoing effort to stay relevant to existing residents and attractive to prospective members in what continues to be an extremely competitive market.
By one measure, golf course renovation projects alone have totaled an estimated $3 billion at 986 facilities since 2006, according to recent data from the National Golf Foundation. What the research doesn’t take into account are the vast number of developers and members spending billions on newly improved clubhouses and other assets like brand new or upgraded health and wellness centers, world-class resort-style pools or aquatic facilities and newly enhanced clubhouse dining venues and food-and-beverage options.
Safe to say the days of golf-centric clubs and communities are over, except for those rare places with certain golf pedigree and prestige. In other words, for clubs to retain members and add new ones these days, they have to be multi-dimensional in what they offer and represent a more comfortable and hospitality-like look and feel.
And equally as important to be successful, these golf and resort-style communities must cater amenities and services to the entire family unit if it wants to thrive in the new-age club demographics. Nobody knows this better than the innovative and trusted KTI team.
So what does a model golf and country club look like these days? Project Manager Amber Bryan says it has to have a “social element.”
“Beyond the typical amenities, members are looking for a social destination,” adds Bryan, a nationally certified interior designer in KTI’s Hospitality & Commercial division. “Clubs are expected to enhance the member’s experience by having a full calendar of events and entertainment going on that members can choose to participate in. These events/entertainment allow members to interact socially and more frequently create closer community ties, which is something that members are looking for as well.”
This social element is clearly evident at various active-adult Robson Communities, where Kimberly Timmons Interiors has helped redesign numerous award-winning amenities over the years. Case in point is Robson Communities’ new SaddleBrooke Ranch Clubhouse, which was named “Best 55+ Clubhouse on the Boards” at the 2017 International Builders Show.
At the new SaddleBrooke clubhouse under construction near Tucson, that means creating multi-functional spaces where social events can be held both indoors and outdoors.
“These spaces are not the typical ‘multi-purpose’ room, but actually social areas within the facility that can be utilized in numerous ways,” Bryan says. “These spaces therefore need to appeal to all clientele as the various social events will change on a daily basis. We have been using a lot of warm natural tones and materials with pops of color to create an elegant yet comfortable space.”